High Level Movers

highlevelmovers

Client: High Level Movers
Industry: Moving & Storage
Timeframe: 2022 (buildout and implementation)
Scope: Local SEO, Google Business Profile, Service Hubs, City Pages, Content, Reviews, CRO, Analytics

Headline Result: Achieved #1 position on Google for “movers Toronto” during the campaign window, increasing booked moves and brand visibility across the metro.

Starting Point

  • Overlapping service pages diluting intent
  • Gaps in city/area coverage for “near me” and neighborhood searches
  • Inconsistent Google Business Profile data and underused features
  • Slow mobile performance and uncompressed media
  • Reviews present but no steady acquisition cadence

Objectives

  1. Dominate priority head terms (e.g., “movers Toronto”) and high-intent variants.
  2. Build location clusters to capture Local Pack + organic for neighborhoods and nearby cities.
  3. Lift conversion rate with stronger trust, reviews, and clearer CTAs.
  4. Implement tracking to attribute calls and forms to SEO.

What We Did

Google Business Profile Overhaul

  • Standardized categories/services, added structured products, Q&A, photo refreshes, and weekly posts.

Technical & On-Page SEO

  • Rebuilt titles/H1s around intent + locality, cleaned URL/canonicals, compressed images, improved Core Web Vitals, and added descriptive alt text.

Service Hubs & City Pages

  • Launched hubs for Local, Long-Distance, Residential, Commercial, Packing, Storage, and Specialty moves.
  • Rolled out unique city/area pages with localized FAQs, service radius notes, and internal links.

Reviews & Social Proof

  • Implemented post-job SMS/email prompts and showcased detailed reviews on key pages.

CRO & UX

  • Pinned mobile click-to-call, added short quote forms, pricing/transparency FAQs, and a trust strip (insurance, years in business, guarantees).

Analytics & Attribution

  • Tracked form events and phone clicks, used call-tracking on organic landers, and monitored GBP insights.

Results (Highlights)

  • Rankings: Reached #1 on Google for “movers Toronto.”
  • Keyword Footprint: ~1.1K keywords in the top 100 (desktop).
  • Organic Demand: ~2.3K expected monthly organic visits.
  • Equivalent Media Value: ~$11.8K estimated traffic cost value.
  • Noticeable uplift in Local Pack entries and city-page impressions across target areas.

Featured Deliverables

  • GBP playbook (categories, services, posting cadence, Q&A)
  • Service hub framework + copy for core move types
  • 10–20 city/area pages with localized FAQs and trust signals
  • Review request scripts (SMS/email) and on-page testimonials
  • Conversion kit: sticky mobile CTAs, short quote forms, trust strip
  • SEO dashboard for calls, forms, and GBP actions

Ongoing Wins

  • Seasonal content for peak periods (end-of-month, summer) maintains freshness
  • Quarterly photo/Q&A updates preserve Local Pack visibility
  • Periodic on-page tuning keeps hubs competitive as SERPs evolve

Summary: In a highly competitive market, the 2022 SEO program pushed High Level Movers to the #1 spot for “movers Toronto,” expanded keyword coverage, and converted more organic traffic into booked moves.

Portfolio Details