Client: Artech Landscaping & Construction Ltd.
Website: artechlandscaping.com
Services Provided: Local SEO, GMB Optimization, Service-Area Pages, On-Site Performance, Content & Galleries, Citations/Link Building, Reviews & UGC, Conversion Tracking
Artech Landscaping & Construction designs and builds outdoor spaces across Toronto and the GTA—think interlock, asphalt & concrete, pools, outdoor kitchens, lighting, irrigation, and more. Our goal was simple: strengthen local visibility across high-intent service areas, showcase premium project quality with media-rich pages, and turn more visitors into scheduled estimates.
Our Work with Artech Landscaping
1) Google Business Profile (GMB) Optimization
We fully optimized Artech’s GBP with accurate NAP, service categories (e.g., Landscape Designer, Paving Contractor), products/services, geo-tagged photos, and weekly posts. We also implemented a reviews plan to surface recent client feedback and highlight project types (interlock, asphalt, pools).
2) Local SEO & Service-Area Coverage
Built out city/area + service combinations (e.g., “interlock driveway Toronto,” “pool landscaping GTA”) and tuned internal linking from the About/Contact pages to priority services. Added FAQ blocks to reduce bounce and capture long-tail search (“how long does interlock last,” “asphalt vs. concrete driveway”).
3) On-Site Optimization & Speed
Refined titles, H1/H2 hierarchy, image alt text (before/after galleries), and compressed media to improve Core Web Vitals. Ensured mobile UX is clean with prominent “Request an Estimate” CTAs and click-to-call.
4) Content & Galleries That Sell
Produced project-driven landing pages (patios, walkways, steps, pools, outdoor kitchens, lighting, irrigation) featuring scopes, materials (e.g., Banas Stones), timelines, and care tips—paired with short reels for social embedding.
5) Citations & White-Hat Link Building
Acquired/repaired local directory listings and niche citations (home improvement/contractor directories). Published homeowner-education posts off-site to earn relevant backlinks and referral traffic.
6) Social Proof Engine
Systemized review capture via post-project SMS/email ask; showcased curated testimonials on the Reviews page to build trust and conversions. Landscape designer in Vaughan and GTA
7) Analytics & Conversion Tracking
Implemented call-tracking numbers, form event goals, and GBP insights monitoring to attribute leads by channel and location cluster.
Results Achieved
- Stronger Local Presence: More impressions in Maps/Local Pack for high-intent phrases across Toronto & GTA services.
- Higher Engagement: Media-rich service pages and galleries increased dwell time and reduced pogo-sticking.
- More Qualified Inquiries: Clear CTAs + review proof led to more estimate requests and phone calls.
(Note: precise KPIs can be added once we lock analytics baselines and reporting windows.)
Featured Deliverables
- Service pages: Interlock & Pavers, Asphalt & Concrete, Pools & Surrounds, Outdoor Kitchens, LED Lighting, Irrigation
- GBP post calendar and photo guidelines
- Reviews request templates (SMS/email)
- City/area SEO map and internal-linking plan
- Analytics dashboard (calls, forms, GBP actions)
Ongoing Success
We continue expanding location-service clusters, refreshing galleries with new projects each quarter, and running seasonal campaigns (spring clean-ups, driveway season, pool openings/landscaping). This continuous cycle keeps Artech top-of-mind during peak homeowner demand.