Client: Felix’s Swim Schools
Website: felixswimschools.com
Services Provided: GMB Optimization, Guest Posting, Internal Optimization, Link Building, Marketing
Felix’s Swim Schools, a trusted name in swimming education across Toronto, partnered with In2Up SEO to strengthen their online visibility, enhance local presence, and attract more families searching for swim lessons. Our comprehensive SEO and digital marketing strategy delivered measurable improvements in rankings, traffic, and customer inquiries.
Our Work with Felix’s Swim Schools
1. Google My Business (GMB) Optimization
We fully optimized GMB profiles for all Felix’s locations, ensuring accurate and updated business information, service areas, and engaging photos. Regular updates, customer reviews management, and targeted service keywords were implemented to increase visibility in local search results and Google Maps.
2. Guest Posting and Brand Authority Building
We developed and published high-quality guest posts on reputable parenting, education, and local Toronto blogs. These posts positioned Felix’s Swim Schools as a leading authority in aquatic education while earning powerful backlinks to boost domain authority and drive referral traffic.
3. Internal Website Optimization
An in-depth audit of felixswimschools.com led to improved on-page SEO. We optimized metadata, page headings, and internal linking structure while enhancing page speed and mobile responsiveness—ensuring a smooth user experience across all devices.
4. Link Building Strategy
We executed a focused white-hat link-building campaign, acquiring backlinks from local directories, family-focused platforms, and relevant education sites. This strengthened the site’s SEO performance and connected Felix’s with a more targeted, relevant audience.
5. Targeted Marketing Campaigns
We launched localized digital marketing campaigns to promote swimming classes in specific neighborhoods across Toronto. Custom landing pages and blog content helped target keywords such as “swimming lessons near me” and “kids swim classes Toronto,” significantly increasing organic traffic.
Results Achieved
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Higher Search Rankings: Felix’s Swim Schools now ranks on the first page of Google for several competitive keywords related to swim lessons in Toronto.
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Increased Client Base: Improved visibility led to a steady increase in inquiries and class sign-ups from families across the Greater Toronto Area.
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Stronger Local Presence: GMB optimizations resulted in more local map views, calls, and direction requests from parents searching nearby.
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Higher Website Engagement: Internal optimizations reduced bounce rates and increased time spent on key service pages.
Ongoing Success
Our partnership with Felix’s Swim Schools is ongoing as we continue to monitor performance, expand keyword reach, and refine strategies for seasonal promotions and location-specific campaigns. So far, the results are clear: we have achieved higher rankings, attracted more students, and strengthened our digital presence throughout Toronto.
At In2Up SEO, we’re proud to support Felix’s Swim Schools in helping more children and families discover the joy of swimming. Ready to grow your business? Contact us today to learn how we can help you achieve similar results.